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HawkSoft vs NowCerts: Which Agency Management System in 2026?

Published 2026/05/06Last verified 2026/06/06

HawkSoft

Winner

Independent-agency-focused AMS

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NowCerts

Affordable, AI-enabled agency management system for independent insurance agencies

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Scorecard

DimensionHawkSoftNowCerts
Accuracy3.5 / 53.5 / 5
Speed4 / 54 / 5
Usability4.5 / 53.5 / 5
Value4 / 54.5 / 5
Security3.5 / 53.5 / 5

Verdict

Winner: HawkSoft

FAQs

Which is cheaper, HawkSoft or NowCerts?
NowCerts publishes per-user pricing (third-party listings commonly cite an Essentials tier from about $99 per user per month), while HawkSoft is quote-based, so direct comparison requires a HawkSoft quote.
Does HawkSoft publish pricing?
No. HawkSoft is quote-based; contact the vendor for a tailored figure.
Which has better automation?
NowCerts leans more heavily into AI and automation, while HawkSoft emphasizes a stable, well-supported core workflow.
Are both for property and casualty agencies?
Yes. Both serve independent P&C agencies, with strength among small and mid-size shops.
Do both offer a free trial?
NowCerts offers a free trial; HawkSoft typically uses a demo-led sales process.
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HawkSoft and NowCerts are both popular with small and mid-size independent agencies that want an agency management system without enterprise complexity, and the choice usually comes down to maturity versus price.

HawkSoft has a long track record and a reputation for usability and customer support; agencies that prioritize a stable, well-supported daily workflow tend to favor it. NowCerts is the more modern, automation-forward option, built around self-service certificates, ACORD forms, and commission tracking, with an expanding AI suite and a built-in rating center.

Pricing is where they diverge most. NowCerts publishes subscription pricing — third-party listings commonly cite an Essentials tier from about $99 per user per month — and offers a free trial. HawkSoft is quote-based, so you will need to contact the vendor for a tailored figure. For an agency that values proven reliability and hands-on support, HawkSoft is the safer pick; for a budget-aware agency that wants transparent pricing and newer automation, NowCerts is compelling.

If you are comparing the wider field, see EzLynx vs HawkSoft and EzLynx vs NowCerts.

Editorial verdict: HawkSoft's strength is the daily experience — its usability and support make it a low-friction choice for agencies that want a dependable system of record. NowCerts counters with transparent, published pricing and a more aggressive automation roadmap, which matters most to cost-conscious agencies. Winner: HawkSoft for agencies that prioritize usability and support; NowCerts for agencies that prioritize price transparency and automation.