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EzLynx vs NowCerts: Which Agency Management System in 2026?

Published 2026/04/29Last verified 2026/06/06

EZLynx

Winner

Comparative rater + AMS for agencies

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NowCerts

Affordable, AI-enabled agency management system for independent insurance agencies

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Scorecard

DimensionEZLynxNowCerts
Accuracy4 / 53.5 / 5
Speed4.5 / 54 / 5
Usability4 / 53.5 / 5
Value4 / 54.5 / 5
Security4 / 53.5 / 5

Verdict

Winner: EZLynx

FAQs

Does NowCerts publish pricing?
Yes. NowCerts publishes per-user monthly subscription pricing and offers a free trial; third-party listings commonly cite an Essentials tier from about $99 per user per month.
Does EzLynx publish pricing?
No. EzLynx is quote-based and sized to your agency, so you will need a demo for a proposal.
Which is better for personal lines?
EzLynx, because its comparative rater is built into the same platform as its management and CRM tools.
Is NowCerts a full agency management system?
Yes. It covers certificates, ACORD forms, policy and client data, commission tracking, and a growing AI and automation suite.
Are both cloud-based?
Yes. Both are SaaS platforms accessed through the browser.
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EzLynx and NowCerts both target independent agencies that want a modern, cloud agency management system without enterprise overhead — but they come at it from different angles.

EzLynx, part of Applied Systems, is an all-in-one platform whose origin is rating: it bundles a strong personal-lines comparative rater with management, CRM, and automation, which makes it attractive to personal-lines-heavy agencies that want quoting and management in one login. NowCerts is a SaaS agency management system built around certificates, ACORD forms, and commission tracking, with a steadily growing AI and automation suite (Automate365, NowCerts CSR, and a built-in rating center).

The clearest difference is pricing transparency. NowCerts publishes subscription pricing — third-party listings commonly cite an Essentials tier from about $99 per user per month — and offers a free trial, which is rare in this category. EzLynx is quote-based and sized to your agency, so you will need a demo. For a personal-lines shop that lives in the rater, EzLynx's integrated quoting is hard to beat; for a cost-conscious agency that wants a transparent, modern AMS, NowCerts is the more approachable starting point.

See also our EzLynx vs HawkSoft and HawkSoft vs NowCerts comparisons.

Editorial verdict: EzLynx is the stronger all-in-one for personal-lines agencies because its rating engine and management system share one workflow, removing the re-keying that slows quoting. NowCerts wins on price transparency and approachability — published per-user pricing and a free trial let a small agency start without a sales cycle. Winner: EzLynx for personal-lines-heavy agencies that want rating and management together; NowCerts for cost-conscious agencies that value transparent pricing.