NowCerts is a SaaS agency management system for independent insurance agencies, with self-service certificates, ACORD forms, commission tracking, and a growing set of AI and automation tools.
Key features: Self-service certificate creation and ACORD forms · Policy and client data management in one place · Commission tracking and invoicing · Loss run management, endorsements, and reminders · AI and automation suite including Automate365, NowCerts CSR, Rate! rating, and PremFi premium financing
Pros: Publishes subscription pricing and offers a free trial, which is rare in this category · Affordable entry point for small agencies · Active set of AI and automation features
Cons: Smaller vendor and ecosystem than Vertafore or Applied · Lighter accounting depth than enterprise agency management systems · Best fit for small to mid-size agencies
Pricing: Published subscription pricing per user, per month, with a free trial; third-party listings commonly cite an Essentials tier from about $99 per user per month. See the vendor pricing page for current rates.
Best for: Small to mid-size independent agencies
Editorial verdict
NowCerts stands out in the agency management category for publishing subscription pricing and offering a free trial, where most competitors require a sales call, and it pairs that with a steady stream of AI and automation features. It is a smaller vendor with a lighter ecosystem and shallower accounting than enterprise systems, so it fits leaner agencies best. Best for small to mid-size independent agencies that want an affordable, transparent AMS.
