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AMS360 vs HawkSoft: Vertafore Mid-Market AMS vs Independent-Agency AMS (2026)

Published 2026/06/06Last verified 2026/06/06

AMS360

Vertafore's agency management system for independent property and casualty agencies

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HawkSoft

Winner

Independent-agency-focused AMS

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Scorecard

DimensionAMS360HawkSoft
Accuracy5 / 54 / 5
Speed4 / 54 / 5
Usability3 / 55 / 5
Value3 / 55 / 5
Security5 / 54 / 5

Verdict

Winner: HawkSoft

FAQs

Which is better for a small agency?
HawkSoft is generally the better fit for small-to-midsize agencies thanks to usability, fast onboarding, and transparent pricing. AMS360 suits larger agencies needing depth.
Does AMS360 publish pricing?
No. Vertafore prices AMS360 by quote; third-party reports put it around $150-$200 per user per month depending on modules. HawkSoft lists a base fee plus roughly $94 per user per month. Confirm with each vendor.
Which has stronger accounting?
AMS360 is known for deep accounting and commission workflows, which is a key reason larger agencies choose it over lighter systems.
Is HawkSoft cloud-based?
HawkSoft offers modern cloud access; confirm the specific deployment and data options for your agency directly with the vendor.
How hard is it to switch?
AMS migrations are doable but need careful planning to avoid data loss. See our guide on migrating an AMS without losing data.
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AMS360 and HawkSoft are both agency management systems for property-and-casualty agencies, but they target different sizes. AMS360, part of Vertafore, is a robust mid-to-large system with deep accounting and integrations. HawkSoft is built for small-to-midsize independent agencies that value usability and transparent pricing.

What each tool actually does. AMS360 offers strong commission and accounting workflows, carrier downloads, and a broad Vertafore ecosystem, suited to agencies that need depth and scale. HawkSoft focuses on efficient core P&C servicing with a friendlier interface and quicker onboarding. Both connect closely to the carrier policy administration system and shape the daily servicing experience for staff; both are management systems, not CRMs, which is the AMS vs CRM line agencies should keep clear.

Pricing. HawkSoft publishes a transparent model — a flat base fee plus roughly $94 per user per month (per third-party listings). AMS360 is quote-based; Vertafore does not publish rates, and third-party reports put it in the mid-to-high tier around $150-$200 per user per month depending on modules. Confirm current figures with each vendor.

Who each is for. Choose AMS360 if you are a growing mid-market agency that needs deep accounting, integrations, and the Vertafore ecosystem. Choose HawkSoft if you are a small-to-midsize agency that wants strong servicing without enterprise overhead or quote-based opacity. See how to choose an agency management system; related matchups include AMS360 vs Applied Epic and HawkSoft vs NowCerts.

Editorial verdict: HawkSoft wins for small-to-midsize independent agencies that want strong P&C servicing, fast onboarding, and transparent pricing, and is our pick for that segment. AMS360 wins for growing mid-market agencies that need deep accounting, broad integrations, and the Vertafore ecosystem, and can absorb its higher cost and learning curve. The decision tracks agency size and accounting complexity.